Campus Lockups and Marks
Main CU 勒貊勛圖 Lockup泭
The CU 勒貊勛圖 signature includes two elements: the logomark (interlocking CU) and the wordmark (university name). CU 勒貊勛圖s logo is often called the lockup, which refers to the requirement that the interlocking CU and 勒貊勛圖 must remain together.
Logos and Be 勒貊勛圖. graphic marks for schools, colleges, units, programs, centers, institutes and officially licensed student groups are part of CU 勒貊勛圖s logo system. When used collectively and consistently, the marks provide a clear and strong unit or group identifier while also positively impacting the recognition of CU 勒貊勛圖s brand.
CU 勒貊勛圖 schools, colleges, units, programs, centers, institutes and officially licensed student groups all qualify to have a lockup created for them as a courtesy through Strategic Relations and Communications. You can request a lockup through our泭.
Lockup Variations
The full color, left-aligned lockup is CU 勒貊勛圖s most commonly used logo. If the left-aligned lockup is too long for the material youre producing, the full-color centered lockup may better fit the space, such as in vertical layouts like a tall printed banner or a 160x600 digital ad.泭
泭
Color Variations
There are four color variations: full-color, full-color reversed, one-color black and one-color reverse (white). These variations exist to meet needs across different materials. Only use one-color lockups for one-color printing.
Shortened Lockups
Shortened lockups, or shorties," are provided in the same color variations as the regular lockups.泭
泭
Sizing and Placement
When adding a lockup to CU materials, imagine the mark as a university sign off on the泭bottom right or left of the design. When placing the mark, adhere to these guidelines for placement and sizing:
Clear Space
Maintain the designated clear space to ensure the mark has room to breathe wherever it is placed. We measure the minimum clear space by the height of the U of University in the wordmark.泭
泭
Minimum Size
The following diagrams depict the smallest possible size for each lockup. This is to ensure readability and balance in design.
泭
Usage Guidelines
- Do not alter the lockups fonts and colors.
- The lockup must always have the minimum clear space around it. This ensures the lockup is easily visible, stands alone and does not look like part of any other content or imagery.
- Departments, organizations, programs, etc. cannot have individual logos instead of the lockup or a type treatment. 泭
- A lockup must be on all branded materials.
- Exceptions:泭If the user/audience is already seeing a lockup, theres no need to add another. For example:
- Main channel social media posts (lockup is already present in icon)
- In an email header or footer
- Exceptions:泭If the user/audience is already seeing a lockup, theres no need to add another. For example:
泭
Be 勒貊勛圖. Marks
Be 勒貊勛圖. is one of the core elements used to express CU 勒貊勛圖s visual identity. To establish a consistent, strategic brand, please always use approved artwork. Do not, under any circumstances, attempt to match this letterform with other typefaces, no matter how similar they may appear. This will ensure the consistent use of the Be 勒貊勛圖. mark in all applications.
Color Variations
泭
Usage Guidelines
- Used as a sign-off. Should not be used in headers/subheads.
- Intended for use on branded materials for recruitment audiences.
- Must be used with a CU 勒貊勛圖 lockup with ample space between the two.
- Always use approved artwork. Do not under any circumstances attempt to match this letterform with other typefaces.
泭
Sizing and Placement
Clear Space
The clear space required around the mark must be at least half the height of the 'B' in Be 勒貊勛圖.
Minimum Size
Athletics Marks泭
The CU 勒貊勛圖 Athletics designs are reserved specifically for athletic contexts like uniforms, websites, posters and spirit gear. Only the Athletic Department and spirit gear can use these designs alone. Follow the same sizing, spacing and color guidelines as with the CU 勒貊勛圖 lockups.泭
Ralphie
Athletics Interlocking CU
