�Ǹ�Թ�

��Max Pollak (Advert'10)
Creative Director, Deutsch LA

After years away from �Ǹ�Թ�, Pollak returned to CU for a collaboration between NerdWallet and Travis Hunter. Pollak and his team shot a video where Hunter talked about the “Smartest NIL” campaign and a giveaway where fans could win a collectible cutout piece of Hunter’s contract with the brand. The highlight for Pollak? A selfie with “Heisman” Hunter.

����How did you land Travis Hunter? In his Heisman season, no less?
I’m a huge CU fan with season tickets, and it just so happens that NerdWallet already has a partnership with CU. I knew Travis Hunter would be a great brand ambassador, and we even sneaked into the Coach Prime documentary.

As to the Heisman, I thought he should win it and I thought there was a big chance. I’m happy it happened, but I can’t say I predicted it.

���� You used to be a firefighter. What’s something memorable about that job?
You never want something bad to happen—but there’s [an adrenaline rush] when you hear the bells and sirens.

My best friend—also a volunteer, now with FDNY—and I were driving to a car show when we got the page that his house went up in flames. We had to put out a fire that was going through his house, which we had played in as kids. It makes you sympathize with people.

����Best compliment you’ve ever received?
I was at Barchetta recently and my wife was sitting there with our kid, and this guy walked up to me and said, “You have a great spot”—meaning the table in the restaurant. I thought it was weird, but I said, “Yeah, I know.” He was like, “Wow, how confident!” and walked away. I saw my wife was dying laughing, and she told me what he actually said was, “You have a great smile!”