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����Huck Sorock (StratComm’23), Co-founder and CEO of Refr Sports

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Refr Sports

As a CMDI student, Sorock created Refr Sports, which digitizes how youth sports leagues schedule, hire and pay referees. He took second prize in CU �Ǹ�Թ�’s 2024 New Venture Challenge.

����You want to make life easier for referees. That puts you in pretty small company.
I started reffing in high school, where I saw a lot of problems with the industry, in terms of how you’re scheduled to work and long delays before you get paid.

����Tell me about the business.��
We’ve basically built a CRM, or customer relationship management, platform for referee assigners—who schedule refs to work youth games—to manage their business, while offering technology to help refs pick up games and get paid faster.

����Describe your team.
My co-founder and I complement each other well. While I focus on the front end—raising capital, sales and marketing—he handles the back end with his technical and analytical expertise, managing operations and leading our team of developers.��

����How did you start a business as a college kid?
I was bred into entrepreneurship. My dad is a serial entrepreneur and when it came to jobs—which he always called “the J-word”—he’d say, “We make those. We don’t get them.”

����Best part of your job?
Learning—from doing and from my network. I’m a young entrepreneur. I’d rather learn from someone else’s $50,000 mistake than make that mistake on my own.

Photo by Glenn Asakawa (Jour'86)